Best SEO Strategies for 2024: Trends and Recommendations
Search engine optimization (SEO) is one of the foundations of digital marketing. In 2024, many new trends and strategies will come to the fore in the SEO world. To stay competitive, companies must closely monitor these trends and strategies. In this article, we discuss the best SEO strategies and trends for 2024.
Artificial Intelligence and Machine Learning
Artificial intelligence (AI) and machine learning (ML) are becoming increasingly important in the SEO world. Google’s algorithms such as RankBrain and BERT use AI to make search results more accurate and user-friendly. When creating content, it is important to understand the user’s intent and produce content tailored to it. AI tools can be very helpful in tasks such as keyword analysis and content optimization.
Optimization for Voice Search
Voice search is growing rapidly, mainly due to the increase in mobile devices. By 2024, it is expected that 50% of users will conduct their searches via voice commands. That’s why you need to optimize your content with long-tail keywords and natural language processing (NLP) strategies. Question-and-answer format content and local SEO are important elements of voice search optimization.
Mobile-Friendly: SEO Google considers mobile-friendliness as a ranking factor. By 2024, websites that load quickly on mobile devices and are easy to use will become more important. Mobile-centric SEO includes the use of AMP (Accelerated Mobile Pages), responsive designs, and fast loading times.
Video content and Video SEO
Video content is an effective means of increasing user engagement and improving SEO performance. YouTube is considered the second largest search engine in the world. In 2024, you'll need to optimize your video content using meta tags, descriptions, and transcriptions. In addition, it is important to embed videos in websites and pay attention to fast loading times.
Content quality and E-A-T (Expertise, Authoritativeness, Trustworthiness)
Google gives priority to quality and reliable content. Creating content according to E-A-T criteria is essential for SEO success. Content with expert insights, references and current information is considered more valuable by search engines. Increase your authority by regularly updating your content and gaining quality backlinks.
Local SEO
Local SEO is critical, especially for small businesses. Keeping your Google My Business profile up to date, producing content optimized with local keywords, and gaining local backlinks will help you stand out in local searches in 2024. Customer ratings and reviews are also an important part of local SEO .
User Experience: (UX) and Core Web Vitals Google’s Core Web Vitals metrics measure the user experience. Page loading speed, interaction time and visual stability are important factors that directly influence SEO performance. By 2024, user-friendly websites must optimize these metrics to achieve high rankings.
